Whether you’re reading the paper each morning, watching the evening news, or getting information daily through blogs or online outlets the outlook is the same.
It seems everything is in a constant state of change – the rulebook has been retired and we are calling plays in the huddle.
Though this is a challenging time in business and throughout society; and will most certainly be marked as so in the history books – I believe it’s an opportunity
for a called time out – a much-needed “do-over”. It’s time to examine the way things have been getting done and an opportunity for each of us to take a good hard look at the “now what”.
Earnest is no different. Our business continues to change and respond to our customers. Each day we talk with customers who tell us what they need, what they want and what will make them successful. We value this input and we use it to design services, improve processes and expand our offerings so we are truly “Intentionally Better”.
Over the last 60 years this is the thing that has kept us in the game: our commitment to being “Intentionally Better” in all that we do. You’ve known us for our focus on quality, value and reliability. We’re taking that focus a step further.
This step leads us to today, when as a company, we are unveiling our new Brand and Brand promise. This is an internally grounded philosophy and from this day forward will be reflected in our external identity. We promise to work with intention to be better than the year, the month, the day – and even the moment before.
As we look ahead we see an economy that will improve and evidence that with hope and hard work, opportunities will come. Getting through today is a challenge and we are eager to help our customers in whatever way we can.
If you need a partner in your own quest to be “Intentionally Better”, call us today.
Thank you for your business and thank you for making us Earnest.

Sincerely,

Kirk Zehnder
President
kpz@earnestmachine.com